Titanium is part of the Titan Wealth Group. Titan Wealth is developing a whole new approach to providing wealth management solutions by acquiring and integrating the full range of wealth services. Through economies of scale and seamless operations, this innovative business model is giving Advisers and their clients the best opportunity to fulfil their financial ambitions. With full access to wealth planning, whole-of-market execution, settlement, custody, reporting and compliance, Titan Wealth is empowering Advisers to build better client relationships, needs-matched portfolios and a more efficient and profitable business.

Currently, the Titan Wealth group administers over £25bn of assets Titan Wealth is backed by majority shareholder Parthenon Capital, the US-based private equity firm with a long track record of partnering with management teams to build franchise companies in the wealth management sector. Our other key investors are Ares, Hambleden Capital and Maven Capital Partners.

Being backed by private equity means we’re very well-funded. This allows us to invest heavily in building Titanium from the ground up, learning lessons from what incumbent systems and platforms have experienced. This also means we have the backing to keep investing in Titanium to ensure we maximise advances in technology and keep delivering what our adviser and DFM partners and their clients need and expect.

Should we be acquired in the future, it will be because we have created a great class-leading business, with key staff locked in – and we will have been acquired by an organisation that shares our vision and believes their involvement can only benefit Titanium and its users.

We know we can’t stand still, or we’ll become the same as other platforms, so we’ve designed Titanium to enable us to easily update it to maximise advances in technology and continually satisfy the needs of all users – adviser and DFM firms and their clients. We will continue to develop the functionality through well-constructed upgrades that avoid disruption. What we won’t be doing is deploying workarounds or patches that cause issues in the future, as is commonly experienced by incumbent platforms and systems struggling with their ageing technology.

We appreciate that moving platforms or changing providers is a significant commitment on your part, but we are confident that moving to Titanium will deliver major benefits over time:

•    By rationalising your current platform(s) into one state-of-the-art solution you will reduce the complexity of your operations.
•    You will cut admin time and its associated costs by using one system and do away with clunky paper-based activity.
•    You’ll likely reduce your costs and benefit from our vertically integrated client-to-custody model that aims to alleviate pressure on your margins.

Consumer Duty is all about improving investor outcomes. As a new solution with no legacy issues to hold us back and deploying the latest technology, we are ideally placed to provide a beneficial experience for our adviser and DFM partners and their clients. Titanium provides a single reliable data source across the business, allowing you to give your clients a consistently high-quality experience in a timely fashion. Importantly, our tool is perfectly positioned to empower firms to comply with their Consumer Duty requirements in the most time-efficient and cost-effective way.

Titanium was designed as a white label solution from the outset, meaning that the clients of our customers will be met with your brand, front and centre. You can tailor the tool to your requirements, so it really is a bespoke answer to your current and future requirements. Titanium lets you take control of your clients in one location, making your business more cost effective and providing a great client experience in alignment with Consumer Duty.

No platform is genuinely ‘off the shelf’ but Titanium can be as standard or bespoke as you require. As a white labelled tool, we can add your firm’s branding and then you decide what you wish to add to the foundation-level functionality. Because of our modular approach you can specify the scope to meet your exact requirements. With this approach, you make Titanium fit your business needs rather than making your business fit the tool’s capabilities.

It’s true that some platforms are reducing their costs but bear in mind the factors behind this:

•    Competition from new and more agile providers such as Titanium are pushing the incumbents to lower their charges.
•    Their old technology can no longer justify what they’ve been charging – old tech can mean constant patches and fixes and yet users are still required to manage some processes offline.
•    We are not participating in a race-to-the-bottom price war with platform operators. Titanium applies state-of-the-art technology, built to increase the efficiency and profitability of our partners and helping them meet Consumer Duty demands, including giving their clients the most efficient and effective service. As with most things in life, you get what you pay for; just as with your business, our solution is about value received, not pounds and pence paid.

With our senior management team coming from a professional advice background, we set out with a clear goal to shake up the investment platform arena and make it more streamlined and competitive. As part of this, we have developed a vertically integrated client-to-custody offering for professional firms which want to use us as a one-stop-shop. However, we offer modular arrangements which customers can use our tools for as much or as little as they wish.

As part of our growth plan and to help us offer a comprehensive service, adding IFAs to the Titan Wealth Group was a logical and required step. However, rest assured our IFA businesses operate independently, as we understand the concerns that Titan Wealth operating in this sector could have for our Adviser customers. Actually, there’s a huge benefit to customers of Titan Wealth operating in the IFA space, as this gives us a greater understanding of user needs and the issues that occur day to day,  and this enables us to continually develop Titanium to meet ever-changing market requirements.

Titanium will evolve on a continuing basis taking into account helpful input from our users, allowing for the smooth introduction of new functionality, rather than one-off major updates of the type deployed by older solutions which often cause functionality problems and necessitate detailed user training.